The Studebaker watches were identical to the South Bend line and were made on the same production line.The Studebaker watch ads of this era did not indicate any connection between the two watches, but instead gave the impression of a separate company.
Later this was discarded and watch illustrations were shown with a purple ribbon across the watch face.
Numerous styles and models were available with a price range from $16.00 to $125.00.
With the onset of the Depression, the company found itself with many delinquent accounts and the banks were unwilling to cooperate in those unstable times.
This and the fact the company never switched to production of men’s wristwatches was responsible for their eventual demise.
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The South Bend Watch Company was formed by three brothers, George, Clement and John M.The naming of the watch, however, was an obvious attempt to capitalize on the good name of the famous brothers of Studebaker automobile fame.Most ads carried the following line: “Directed by members of the Studebaker family—known for three-quarters of a century for fair dealing.” The Studebaker watches were sold on a credit basis and could be purchased with a down payment of only one dollar.The finished chests were sold all over the world but the main market was in the United States, east of the Mississippi.These chests were usually sold through department stores in the US.Through the first two decades of the twentieth century the company grew and prospered.